Google Adwords and Facebook Ads both has its Advertising algorithms.Both offers paid advertising offer. Do you confuse where you should pay your attention?
Facebook and Google both have a different approach. The main difference is “Targeted Audience”.
Facebook will display your ad to visitors depending upon demography, age group, and interests.
Google display ad based on the search terms. Google also can show your ads on the pages containing the relevant content, known as “Display Network”.
One other powerful technique Google using is “Google Remarketing”.Google displays the result based on the past search on websites.
Google shows the ad based on what information visitor is looking for based on keywords while Facebook performs the ad based on who they are?
Facebook Ads focus on building word-of-mouth.When we see a friend of our already likes a product, we automatically trust that product or brand.
| Google Ad | Facebook Ad | |
| Reach | No. Of Google Search | No. Of Active User |
| Location | Target by country, city or region where customer is located when they search | Target customer where they live – based on data filled in profile |
| Keywords | Relevant keywords | No Keywords |
| Demographics | Age, Gender | Age, Gender, Relationship, job title, etc. |
| Prospect Identification | No | Target to future prospect based on Page liked, interest, hobby |
| Conversion rate | High | Low |
| Cost Per Thousand Impression | High | Low |
| Click Through Rate | High | Low |
| Budget Ratio for Mobile & Tablet | Yes | No |
Yes, as an advertiser I would like to pay attention to both the platform.
Google Adwords provide the best platform for immediate sales.
Facebook Advertising provides the best platform for branding & awareness.